The marketing gimmick of the Prime minister in taking selfies and uploading the videos on the internet is not for free as the whole branding exercise has cost the tax payers about 600,000$. Digital branding of the liberals has gone unabated since the arrival of the PM on the political stage. Almost every day he is on the social media engaging with his followers to create a positive image of his party. It is not for free because whole army of digital marketing strategist is deployed to make him popular across the globe.
Conservatives were scathing in their attack as they stated in the house of the commons that Prime minister should not use the government funds to promote himself. For instance, Trudeau is seen in a federal funded ad for tourism to Canada where he is talking with the celebratory chef Kristen Kish in a restaurant in Montreal. Prior to the federal elections, Liberals talked of austerity as if there was no tomorrow but they forgot the same principles after romping back to power.
Opposition is demanding that the advertisement should not include any government official or politician as it signifies the wastage of public funds. Bardish Chagger who is also the small industries minister in the liberal government says that video is not a part of the paid advertising but any kind of social media promotion costs money and it is being siphoned off from the pocket of the taxpayers.
MP Gérard Deltell from the conservative party remarked that Trudeau cannot appear in TV but can willingly show his face on social media. It is an irony of sorts as majority of people is now connected to internet and regularly access face book as well as twitter. Leaving the social sites out of the paid advertising gambit is a fool hardy decision that provides Justin a long rope to play with while in the government at the expense of the common Canadians.