How much does it cost to draw up a logo? I can do one for free in a couple seconds in Microsoft Paint.
But the Ontario Liberals decided they need to pay someone over half million to draw up this logo.
The price tag? Over half a million dollars.
“The name and logo are only one piece of the overall work from Leo Burnett, which included the development of the overall brand strategy, brand guidelines and, eventually, the development of the logo and brand name,” the LCBO says. “Overall, LCBO expects the total cost of all brand and marketing from Leo Burnett to be approximately $650,000.”
Ottawa will be among the first cities in Ontario to receive brick-and-mortar OCS outlets once recreational cannabis is legal. The Senate is expected to vote on the bill to legalize marijuana June 7th. It will be a couple of months after that before you’ll be able you’ll be able to walk into an OCS to buy legal pot.