Is the celebrity wine and spirits scene starting to overflow? Over Memorial Day weekend, Bryan Cranston and Aaron Paul took their mezcal brand Dos Hombres on a promotional tour of the Hamptons; maybe they saw incoming competition from Kendall Jenner, whose 818 tequila brand launched in May. The beverage space continues to heat up for the summer of 2021 with recent entries including Bethenny Frankel’s Forever Young wine brand and Julianne Hough and Nina Dobrev’s Fresh Vine label. So far, it appears that the club remains open to more projects led by sassy names. Here are three fashion designers who have joined the party with drink launches this season.
Jeremy Scott for Here’s Tomorrow
Ecco Domani is celebrating his 25th anniversary with the help of none other than Jeremy Scott. The Italian wine brand, which has collaborated with designers such as Zac Posen and Brandon Maxwell, chose Scott to create a limited-edition label for their pinot grigio. Moschino’s creative director lent his 90s-inspired aesthetic to Ecco Domani’s pinot grigio bottles, paying tribute to the Italian wine brand’s founding year: 1996 (and priced at $ 11.99, the collaboration brand an affordable entry into Scott’s aesthetic).
Vera Wang debuts her own Italian Prosecco
Vera Wang’s designs are rooted in celebration, and her latest foray into the product, prosecco, marks a natural extension of her brand. Recently announced, Vera Wang Party is produced in collaboration with Piemonte-based wine producer Araldica, and is led by winemaker Claudio Manera. The bottles, which make a bold statement with a matte silver exterior and neon yellow lettering, will sell for $ 25.
Susan Alexandra lends her beads to Ketel One Botanical
Susan Alexandra, known for her colorful and fruity beaded accessories, has brought a touch of whimsy to Ketel One Botanical this summer. Designed to complement the vodka brand’s recent spritz line, Alexandra’s capsule collection includes a beaded ice cube, wine charms that combine with Ketel One’s botanical ingredients (peach and orange, cucumber and mint, grapefruit and pink) and, as a final touch, a garnish of beads. barrettes (why not?) Summer 2021: looking cuter by the minute.
More of the eye:
5 new rooftop bars to toast the beginning of summer
A look at Eleven Madison Park’s new plant-based menu
In Cadence, chef Shenarri Freeman is cooking southern vegan food for the soul