July 25, 2021

Midea – China News

Midea 美 的 电器 is a Chinese household appliance brand founded in 1968 by He Xiangjian. It is one of the most renowned in China, and also one of the top 5 appliance manufacturers in the world.

The company is listed on the Shenzhen Stock Exchange, one of the three stock exchanges in the People’s Republic of China (SZSE: 000527).

Midea’s parent company is based in Shunde, Guangdong Province.

Historical

In 1968, He Xiangjian launched a small company of 23 employees in the field of plastic bottle caps with 5000 yuan (about 500 euros).

In forty years or so, the company has grown steadily, moving from a small local workshop to a conglomerate of many companies.

It was in 1980 that Midea entered the household appliance sector.

Midea managed to achieve an average growth rate of 60% and 50% in the 80s and 90s respectively. Since the arrival of the new millennium, Midea has maintained a growth rate of 35% per year.

Profile

Today, Midea Group employs up to 130,000 people and owns more than ten famous brands in various industries.

The group has production workshops in Canton (Guangzhou), Zhongshan, Wuhu, Wuhan, Huai’an, Kunming, Changsha, Hefei, Chongqing, Suzhou, etc. It also has three production bases abroad in Vietnam, Bilorussia and Egypt, and twenty-one subsidiaries abroad in countries and regions such as the United States, England, Germany, Japan, Hong Kong, Korea, Canada, Russia, France, Malaysia and Vietnam.

Products

The products manufactured and sold by the Midea brand include: air conditioner, washing machine, refrigerator, refrigerator, water dispenser, microwave oven, dishwasher, electric cooker and hob, induction cooker and hobs, electric wine cellar, electric fan , electric water heater, extractor hood, vacuum cleaner, sterilization cabinet, electric heater, electric oven, vacuum cleaner, etc., as well as small appliances including: toaster, lighting, fan, blender, steamer, fryer …

Midea offers other products such as: compressor, electric motor, magntron and transformer.

Website

Midea has two versions of its website. The first, in English for the international market: global.midea.com.cn, and the second for the Chinese market: midea.com.cn

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