August 5, 2021

Zoom to expand its activities to compete with Google and Microsoft

Zoom will expand its activities and offer a messaging and calendar service. The firm, with growing popularity, intends to compete with the giants Microsoft and Google on their own ground.

Credit: Charles Deluvio via Unsplash

2020 will definitely have been a good year for Zoom. The American company, specializing in teleconferencing services, experienced an unprecedented boom as the world was forced into quarantine. To continue their professional activities, many users have turned to the application, undoubtedly for its ease of use. The end of the 40-minute limit for teachers will also have greatly contributed to increasing its popularity. But while the prospect of a return to normal has never been closer, the firm must diversify its activities to maintain its position. We must indeed expect a drop in attendance when all students from all over the world find their way back to school and companies can resume their face-to-face activities. To secure its future and compete with Google and Microsoft on their own turf. According to our colleagues from The Information, who spoke with CEO Eric Yuan, Zoom Account “Expand the company’s videoconferencing service to a full-fledged platform that would include the email, messaging and other productivity tools ” like Google’s Gsuite or Microsoft’s Office Online. If Zoom can already integrate tools like Outlook or Dropbox, the firm intends to develop its own world of office automation. Eric Yuan, however, does not specify when these services will be available.

Zoom in the viewfinder of the Federal Trade Commission

If we do not yet know when this deployment will take place, one thing is certain, however: the Federal Trade Commission will keep an eye on the application. This new popularity for Zoom has been accompanied by several scandals, as in April. The firm was accused of having lied to its users about encryption conversations. If the video and audio data were indeed encrypted, they could be easily decrypted by Zoom. The company has since corrected the situation. A few days ago, Zoom was accused of having conspired with the Chinese government to monitor and censor calls. In a criminal complaint in Brooklyn court, prosecutors said a former company executive leaked user data and deleted video meetings on the anniversary of the Tiananmen Square massacre. Zoom had quickly used his right of reply, in an article by Gizmodo. “At this point in our investigation, and with the exception of user data for less than ten individual users, we do not believe that this former employee or any other Zoom employee has provided the Chinese government with non-based user data in China.”

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