What is a football club? It is obviously a team made up of players and a staff that surrounds it, they are also leaders and a set of people who work within it, they are infrastructures, a stadium, a training center. But a football club is also a name with which thousands of supporters identify. A brand that must be developed, thanks to the trophies won today or in the past. This story is the DNA of the club. It allows supporters to remember the highlights, ranging from a derby won, a dearly acquired trophy, heavy defeats or even legends who have evolved under the colors of this club. This history thus makes it possible to keep an identity specific to the club. But it also allows current or future players to create an attachment or a particular attraction for this club.
There are several possibilities for clubs to keep the historic flame alight. First of all, integrate former players into the club in order to keep this DNA over time. At Spartak Moscow, Dmitri Alenichev or Valery Karpin, former influential Spartak players of the 90s have taken the helm of the team on various occasions over the past 5 years. We can also quote Sergei Rodionov, current Managing Director of the club and who was one of the stars of Spartak in the 80s. The words of the elders are important and when a man like Nikita Simonyan gives his opinion, we can only listen to him.
Keeping a strong contact with the veterans to strengthen this image of a club united for life, and this despite the transfers or the discords that may exist, this is the policy of the club with the diamond. Between the jubilees, the financial participation of the club for equipment or medicines, or the payment of pension for the Olympic champions of 1956 who evolved under the colors red and white (Ilyin, Isaev, Paramonov and Simonyan), the Spartak knows how to take care of its elders. The Moscow club also has a veteran team that plays across Russia and Europe in tournaments. The club does not forget those who made the glory of the “Spartak” brand, even more during this period of scarcity that the club is currently experiencing.
But Leonid Fedun went further. The President of Spartak Moscow inaugurated within the new 45,360-seat stadium, the Otkrytie Arena, a museum in honor of the “Glories of Spartak”. A first in Russia. The CSKA also has its museum in honor of its glories, but it includes all the sports that made up the CSKA Sports Society (hockey, athletics, etc.). A museum devoted only to the football section (Spartak was also a Sports Society made up of different sports. Currently, there is hockey and futsal) is therefore unique in Russia!
In addition to the revenues that this museum can generate for the club, it is also the means of strengthening the attachment to the club in a lasting way. A link allowing to relive moments which created this attachment or attraction for the club. Like Barca, Manchester United, Ajax Amsterdam or AC Milan, Spartak has acquired an important memory tool.
During the opening ceremony, Vitali Mutko was full of praise, urging other Russian clubs to do the same. “The opening of the museum is a milestone in the history of Russian football and Spartak. We need to know his story. It is a good example for other clubs. In general, from an infrastructure perspective, Spartak is the leader. Here in Tusheno will be a great sports kingdom. Spartak shows elements of a football organization that everyone else must follow ”.
But what does it look like? I made the tour for you. A true temple in honor of those who created, fed and made the glory of one of the greatest Russian clubs. To buy your ticket, nothing better than going through the Spartak store, a necessary step to buy the club’s products. The prices are quite reasonable. 700 rubles for adults, 350 rubles for children from 7 to 16 years old and the stadium tour is included in the price!
In addition to visiting the cloakroom, the treatment room, the room and the press gallery, the boxes and the restaurant, you will be taken to the edge of the lawn so that you can approach the monument in honor of the brothers. Starostin erected in front of the north stand. (Read also: Nicolaï Starostin, from Spartak Moscow to the gulag)
We can also approach the statue in honor of Fyodor Cherenkov, surely one of the most emblematic players of the club enthroned outside the stadium in front of the south stand that bears his name. (Read also: Fyodor Cherenkov, legend despite illness)
After this journey through the stadium you will be taken to the Museum to 4e floor of the west gallery. On 500 square meters of surface, this room is quite simply a journey through time! With more than 10,000 photos, 700 videos and 600 exhibits, this room contains an invaluable treasure to the glory of Spartak.
Arranged chronologically, the different showcases display various objects. Regarding the brothers Starostin, in particular Nikolai, one can admire personal objects (glasses, cups…), letters of correspondence with his brothers during his years in the Gulag, presentation cards, the exhibition of books written by Nikolai… A real Ali’s cave Baba.
Read also: Nicolaï Starostin, from Spartak Moscow to the gulag
But the beauty of this museum is the presence of multimedia everywhere in the room. We have the opportunity, for example, to read the complete survey completed by Nikolai Starostin when he entered the higher school of coaches.
If you want to re-read newspaper articles of the time, or know the results of the Spartacus in 1965 in the Soviet championship and in the USSR Cup, it is possible by browsing quietly on a digital computer. And all this embellished with videos and documentaries galore chronologically exposed that we can listen to. A real pleasure! A week would not be enough to listen to and read this quantity of archives! 2 hours is too little …
The various objects offered by the players or their families to the museum make it possible to dress up these archives. Some players have their dedicated showcase such as Fyodor Cherenkov or Egor Titov, but it is all the stars of the Spartacus that we review (Sergei Rodionov, Ilya Tsimbalar, Dmitri Alenitchev, Nemanja Vidic …)
Who says stars says trophies and there are a lot of them! Between the different cups and the objects received from the opponents during the different European Cup matches, the room is full of trophies.
The history of the Spartacus worth the detour with a super well done interactive description. You can then watch Spartak’s most beautiful goals on video or consult the breathtaking record book. And if we didn’t have enough, a special room is dedicated to the detailed statistics of most of the red and white players with videos, images… A real gold mine!
Finally, I hurriedly made my legendary eleven!
I left there more than enchanted and I wanted to buy a ticket to return to this room! As a supporter it is easier, but in my opinion this museum is a must for anyone who loves Soviet and Russian football! Because the Spartacus will remain a major player in Russian football. Despite the current more than disappointing results, Leonid Fedun does not despair of being able to install a new trophy in the gallery.
Featured Image: © Vincent Tanguy / Footballski