Uniqlo has just signed a four-year partnership with the Louvre Museum. Closed for a few months due to new measures to fight the pandemic, this flagship of French culture is opening up new perspectives in the world of ready-to-wear. In the process, the fashion brand of the Fast Retailing group announced the release of a collection of t-shirts and sweatshirts presenting some of the most emblematic works of the Louvre.
Louvre X Uniqlo
“I am honored and delighted to associate Uniqlo with the Louvre Museum. It’s a long-held dream come true, Fast Retailing CEO Tadashi Yanai said. We hope that our partnership with this world-famous museum will allow as many people as possible to discover and appreciate the universal beauty of the masterpieces in its collections. ” A desire to increase “the place of art” which will result in the arrival of a new collection for men and women from February 4th.
The men’s line was created by the British graphic designer Peter Saville, who rose to prominence in the early 1980s with album cover designs he made for bands like Joy Division or New Order on the legendary Manchester label, Factory records. For the men’s collection, the designer focused on the hidden logic of art, such as the inventory numbers assigned to works of art in the Louvre collection, or the “golden number” often used in the composition of works of art. The feminine line takes up famous works from the Louvre museum highlighting the representation of women in the history of art.
Art, a source of inspiration for Uniqlo
Uniqlo is used to placing art at the center of its collections. Keith Haring, Jean-Michel Basquiat, Hokusai… By highlighting the work of such artists over the years, the Japanese brand has proven that art is more than ever a major source of inspiration.
Art and fashion, the winning combo
Uniqlo is obviously not the only label to be inspired by art. In recent years, several collections of this type have already emerged. Collaborations between artists and brands often go hand in hand. This is the case for the following capsule collections: Comme Des Garçons x Andy Warhol, Supreme X Daniel Johnston or more recently Louis Vuitton X Urs Fisher.