« The fastest way to share a moment “. Snapchat’s slogan has become almost as well-known as the logo of the American company. It is true that it is very difficult to hope to compete with the famous ghost. But do you really know him? It’s time to do the Snapchat logo presentations.
In 2019, 13.2 million Snapchat users were active daily in France. The majority of them (60%) are between 18 and 34 years old. Alongside the famous F from Facebook, the T from Twitter and the Y from YouTube, the Snapchat logo, unique in its kind, has made a special place for itself on our smartphones, a sign of the brand’s strong visual identity. .
History and date of creation of the Snapchat logo
At the origins of Snapchat, there are two students who then give birth to their study project. On the one hand, Evan Spiegel (22), on the other Bobby Murphy (24), who are studying at Stanford. Their concept? Send ephemeral photos or videos, a “Snap”, which can only be visible to the recipient, for a duration ranging from 1 to 10 seconds. If the concept has evolved since (especially with the screenshots), the company has been very successful and is now listed on the stock exchange.
But, the original Snapchat logo is actually linked to a third man., less known to the general public. This is Reggie Brown, who is said to be the one actually really behind the concept, even though he was later kicked out of the project. It was he who designed the logo representing the famous ghost, nicknamed “Ghostface Chillah” in tribute to “Ghostface Killah”, from the hip-hop group Wu-Tang Clan. The original logo therefore dates from the creation of the Snapchat company.. Originally, during the first launch, the company was called Picaboo.
Evan Spiegel has long claimed that the character was designed quickly, developing the icon during a party, painting it himself on his bedroom computer.
Historical evolution of the Snapchat logo
There are three main phrases in the history of the Snapchat logo. The first begins in 2011. At the time, it is a white ghost, on a yellow background that is chosen. The little figure has two small arms, two eyes and a mouth with a sorted tongue. The yellow background is broken down into two different shades, the shade being established at the level of the arms.
From 2013 to 2019, another logo is used for Snapchat. We see a more bright and uniform yellow. The ghost lost his eyes and his mouth. Then, since 2019, Snapchat has rolled out a new logo. The yellow is again always brighter and the outline of the phantom is more pronounced, with thick bold borders.
What does the Snapchat logo emblem represent?
How should we analyze the different logos of the Snapchat brand? The very first is the one that was already used by Picaboo before. We are on a model that inspires humor, which is reminiscent of an application intended to make people laugh and smile. It also looks very much like a disguise that we imagine for Halloween.
The second visual for its part of the Snapchat brand, losing its face paradoxically aims to “embody” each user. In any case, this is the explanatory argument put forward by the company. But some believe it is also linked to a trade dispute with Reggie Brown.
The third version of the Snapchat logo would be intended to make the application more visible and attractive.
What the Snapchat app icon looks like
It is this last model which is still used today by the Snapchat application. But when it launched in 2019, it drew strong reactions from users who were taken by surprise during a redesign of the logo that accompanied a new version of the application.
Basically, the visual identity of the Snapchat brand changes relatively little with this new logo, but it has provoked complaints and petitions. Deemed uglier by some, this 3.0 badge has even prompted users to uninstall the application from their smartphone. But the company did not wish to change its icon again.
What symbol for the color of the Snapchat logo?
To understand the choice of the ghost, we have to go back to the original company, Picaboo. It is a word that could be translated into French as “Photo of a ghost”. However, this is the original idea of the company with images that disappear.
At the same time, the pun is also deeper. Indeed, the multimedia contents, the “snaps” are not completely erased, they are in the memory, just inaccessible. Clearly, like a ghost, just because you can’t see something doesn’t mean that there is nothing.
The choice of yellow is explained in a different way. It is the only major company to use it! A surprising method to differentiate yourself from the competition. It is precisely the Pantone Yellow U or Hex # FFFC00. There is also no font on the logo. Everything goes through the visual identity, nothing through the text.
PSD, PNG, JPG… is the Snapchat logo different?
From one version to another, the Snapchat logo does not show a noticeable difference. These are essentially questions of size and definition. Like many companies, Snapchat takes the identity of its logo very seriously and therefore ensures that users use it intelligently. On the other hand, even if it is not encouraged many graphic designers do not hesitate to play with the famous ghost. You can download the official Snapchat logo for free in PNG and SVG format here.
Snapchat vector icon download
If you can easily find the Snapchat logo with a simple search and download it on many websites, be careful. Like many digital businesses, Snapchat religiously protects its brand and visual identity.
If you absolutely want to find the Snapchat logo in vector format, the easiest way is to use a site like “Seek Logo” which offers files in EPS format without difficulty. The “Brands of the World” or “Freepik” and “Vecteezy” sites also offer alternatives that should meet your needs.
Where to find the vector images of the logo free and legally?
Since you can find them on many sites, the visuals related to the Snapchat brand are therefore free. But, the most suitable solution is therefore to go to Snapchat Support which will provide you with several versions of the file.. However, you will have to respect several precise rules so that its use is legal according to the Snapchat conditions of use: respect of proportions, presence of an empty space, use of the logo only in black and white … On the other hand, it is allowed to add your nickname or a message like “add us on Snapchat” next to it. Useful precision, the Snapchat logo should not appear next to the logo of other social networks.
You must not change the color codes or add elements to the logo either.. The ghost must not appear with other characters or creatures. Logically, the Snapchat logo vector shouldn’t be used to promote other services either.