Currently closed due to measures to combat the spread of Covid-19, the Louvre museum will open up to a parallel life in the world of ready-to-wear. Uniqlo, the fashion brand of the Fast Retailing group, announces that it has signed a four-year collaboration with the famous Parisian museum, with the aim of “increasing the place of art in our lives”.
“I am honored and delighted to associate Uniqlo with the Louvre Museum. It is a long-held dream come true, says Fast Retailing CEO Tadashi Yanai. We hope that our partnership with this world-famous museum will enable the more to discover and appreciate the universal beauty of the masterpieces of its collections “.
The first offshoot of this fashion and culture alliance will be a collection of t-shirts and hoodies. The male component was entrusted to designer Peter Saville, whose graphic approach was inspired by the inventory number system used by the Louvre to reference works of art. The women’s collection includes famous paintings and works from the museum, highlighting the representation of women in the history of art.
The marketing of these items will begin on February 4, and prices range between 14.90 and 24.90 euros. Until 2024, these collections linked to the Louvre will be expanded over time. In addition, the museum will launch its own merchant platform this year, where the collection with Uniqlo will be available for sale.
At the same time, Uniqlo will sponsor the Free Nocturne launched in 2019 by the museum, which normally takes place on the first Saturday of each month, and will also be a partner of the educational program of “Mini-discovery tours” dedicated to families.
The Japanese brand is not the only fashion player to have collaborated with the Louvre, already initiated into the cobranding, but rather in the luxury niche. For example, a capsule in partnership with Virgil Abloh for his Off-White brand was unveiled at the end of 2019, on the occasion of the exhibition dedicated to Leonardo da Vinci.
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