After a year of hiatus due to the pandemic, the VivaTech trade fair returns in 2021, with a physical event organized in Paris but also online, from this Wednesday until Saturday.
For four days and over an area of 25,000 m2 at Paris Expo Porte de Versailles (15th arrondissement), Viva Technology should welcome some 500 exhibitors. However, the sanitary conditions will not allow to accommodate as many enthusiasts as in 2019, where the edition had gathered 124,000 visitors, 13,000 start-ups and 3,000 large companies from around the world.
More modest, VivaTech 2021 will not prevent many subjects from being addressed, while the organizers promise to increase the number of video conferences and to offer a redesigned website for remote access to all of its content. The organizers thus believe in a hybrid organization, of which 40% of the content will be online, which aims to witness the resumption of activity in the events sector.
Which personalities will be present?
As with its previous editions, VivaTech should bring together an audience of important leaders within the sector. Among the guests already announced who will speak, the show will count from June 16 on the participation of Tim Cook. The famous Apple boss will speak on VivaTech for the first time this Wednesday at 5:30 p.m., while Mark Zuckerberg, the boss of Facebook, will return and participate in a live virtual conference on Thursday, June 17 at 6 p.m.
Other prestigious guests will be attending: Brad Smith, President of Microsoft, Arvind Krishna, CEO of IBM, Thomas Kurian, CEO of Google Cloud, Thierry Breton, European Commissioner, and Peggy Johnson, CEO of Magic Leap. Other expected guests, Dan Schulman, big boss of PayPal, and Eric S. Yuan, founder and CEO of Zoom, will attend. Several dozen renowned speakers are expected to join them.
An open streaming platform
“The show’s hybrid format inaugurates this year the arrival of a digital platform, with conferences broadcast like TV shows. There is an on-going VivaTech News news channel that highlights what to see at the show. This channel will be clear on social networks and websites. We have also designed interactivity modules, in particular we can react to polls, ”explains Julie Ranty, general manager of VivaTech for CNEWS. In addition, around a hundred innovations have been modeled in 3D in order to be able to see them better from a distance and study them from all angles. “Finally, we have developed a networking component, in order to enter into conversation with interlocutors, to discover thematic discussion groups”, adds Julie Ranty.
What themes will be discussed?
Among the central themes that will be highlighted, “Technology at the service of the planet” should make it possible to explore the solutions currently envisaged to better integrate tomorrow’s innovations with the environment. Connected cities to be more energy efficient, alternatives to the most polluting sectors … Several conferences will be held on this point.
Space will be at the center of conferences, especially around the red planet, while the economy of New Space, currently conquered by private companies like SpaceX, will be the subject of debates, in the presence in particular of the head of Arianespace, Stéphane Israel. The medicine of the future, the quantum computer (where France has just invested 1.8 billion euros) or the place of robots in our lives will be part of the prospects discussed during VivaTech.
At the same time, VivaTech will give an important place to the impact of the health crisis on our world. Companies and employees in particular have become accustomed to new ways of working remotely, highlighting new solutions for collaborating. Executives from RATP, Orange, BNP Paribas, Google France and Sanofi will thus testify to the changes experienced since the start of 2020.