Lidl has experienced a meteoric rise to the point of becoming one of the most profitable hard discount stores in the world. Zoom.
Never a hard discount store has not known such a trajectory in the world ... A look back at the success of Lidl, which is a hit in Europe, but not only …
Lidl, a thriving business
Who doesn’t know Lidl? The firm, created in 1930 has seen a meteoric rise, which makes it one of the most profitable companies around the world.
The German chain of stores belongs to the Schwarz group. The company was founded in 1930. Today the firm has thousands hard discount worldwide.
In Spain, for example, it counts more than 600 stores across the country. The first Spanish store opened in 1994.
Two years later, Lidl already had a hundred of establishments and, in 2021, more than 630 stores have established themselves throughout Spain.
In the whole world, there are over 11,000 establishments. More than 200 logistics centers supply all Lidl stores around the world from Monday to Sunday.
German company defines itself like a “Distribution chain positioned halfway between hard discount (strong discounts) and traditional supermarket”. Just that.
It is in the German town of Neckarsulm that the Schwarz group launched Lidl and Kaufland. Originally, the goal was to develop Schwarz Food Wholesale Distribution.
The Schwartz group therefore decided to merge to create Lidl & Schwarz. Stores have become more democratic in Germany and several hard discounters saw the light of day until 1944.
Lidl is on the rise
The heir to the Schwarz family, Josef, decided to continue his family’s business after WWII. The latter decided to create the supermarket Neckarsulm until his death in 1973.
However, some products do not sell easily. On his death, his son Dieter Schwarz decided to take over the management of the company and wishes to develop internationally.
He decides then to contact the heir of the Lidl family and thus take up the idea of its predecessors. The Kaufland brand was therefore created exclusively for the hypermarkets of the Schwarz group.
Lidl, meanwhile, was born for the discount. Dieter Schwarz, who took over the company is one of the richest people in the world according to Forbes. Just that.
His net worth is estimated at more than 30 billion euros. Today, the Lidl brand is one of the most powerful in the world, so much so that some series do not hesitate to highlight it. Eh yes.
In season 4 of the series Elite, currently streaming on Netflix, a tote from the hard discount brand is therefore present. Just that.
Regarded as a cheap store, Lidl has managed to establish itself as one of the most profitable and diverse franchises in the world. Its prices are unbeatable and more and more Internet users are praising the merits of certain products. offered for sale by the hard discount brand.
As you will have understood, the German firm therefore has a bright future ahead of it. In addition to Europe, Lidl has therefore developed in the United States, opening its 100 en store in June 2020, in the midst of a global pandemic.
Tags : food – Germany – hard discount – lidl – store – food – products