At a time when French fashion stores still have the curtain down, it is a major project that the Japanese group Fast Retailing is unveiling today. The rumor was already running, it is now official: its flagship brand Uniqlo is moving to Paris in one of the renovated buildings of La Samaritaine, the LVMH group complex which is due to be inaugurated in a few weeks (department store, hotel, restaurants, nursery, etc.). The point of sale, which will open next fall, takes place at number 67-73 rue de Rivoli, one of the most dynamic arteries of the French capital, which saw Skechers and JD land last year. Sports, and awaits the arrivals of Ikea and Miliboo among others.
Spread over four levels and 2,000 square meters in total, the Uniqlo store – previously occupied by Etam – is part of an Art Deco-style building erected in the 1930s. The metal structures of the Eiffel era have been preserved, just like the monumental staircase. For a touch of modernity, there will also be a wall of screens, bundles of LED messages and “a mirror ceiling responding to stainless steel tiles which will welcome the visitor”.
The clothing chain’s women’s, men’s and children’s collections, which give pride of place to basics, casual style and timeless pieces, will be marketed there. It will be neither more nor less than Uniqlo’s flagship in France, which will be its 8th Parisian address and its 23rd store on the French market, where it landed in 2007.
This flagship also aims to “become a living place of sharing and artistic experiences. Located near the Louvre museum – of which Uniqlo is a partner for a period of four years – it will be resolutely turned towards art”, describes the brand, which will offer exhibitions and workshops there, and also intends to “re-enchant the soul of the district”.
Founded in 1984 by Tadashi Yanai, Uniqlo currently carries the activity of the Fast Retailing group, which reported despite the crisis of stable sales in the first half of its fiscal year 2020/21, and an operating profit up 22.9 %. This has led the company, which recently overtook Inditex to become the world’s most valued apparel retailer group, to revise its annual forecast upwards.
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