July 31, 2021

Xiaomi already sells more mobiles than Apple in Europe, doubling its number in just one year

Xiaomi and OPPO’s figures surprise in Europe, with Lei Jun’s already seconds above Apple.

While almost the entire industry is debating who will take LG’s place, the truth is, no one seems to be surprised either. the ultra-positive trend of Xiaomi and OPPO which was already making itself noticed in the last months of 2020 at least in our markets, without anyone being able to imagine that the giant led by Lei Jun would continue to grow so fast.

And is that yes friends, just a few days ago expert consultants in the sector warned of a new Xiaomi sales record that they set very close to the overtaking apple, and now it is Canalys analysts who are already confirming this, as they told us from Android Authority, reporting that Xiaomi has already overtaken Apple in Europe after having registered a growth of 85% over one year, placing just in the wake of Samsung on the second step of the podium.

From record to record, it seems that Xiaomi continues to grow at its meteoric pace in Europe.

Huge numbers, certainly, as always when we talk about Xiaomi, although this time with some important nuances, starting with these data are sent to the whole European continent and this massive growth has been largely overtaken by OPPO, which records a 153% year-over-year increase but with much more modest sales figures.

As you will see, in fact, if we just take the data from Western Europe, the Apple company is still second with 25% of Share obtained by their iPhones in a market that also rewards Xiaomi and OPPO with huge growth rates of 89% and 197% respectively.

Xiaomi breaks mobile sales records and is on the verge of beating the iPhone

This is how the TOP 5 of the mobile market in Europe in Q1 2021

Well, as you already know and so globally Xiaomi had remained only one point Apple outperformance percentage, if we only look at Europe, the overtaking is already consumed, with Xiaomi as second largest force in the region with a share of 23% of the mobile market is growing at a rate of 85%.

The first is Samsung with 35% of Share and positive growth of 21%, with Apple is now the third to sign a 19% share after increasing by 22% over one year.

The European landing of OPPO It also brought them success in results, with a 4% market share and a huge growth of 153%, which contrasts with the 81% decrease for Huawei up to 3% of the cake with which the Chinese company closes the Top 5 mobile manufacturers in Europe.

It should be noted the relative youth of Xiaomi and OPPO in the European market, where those Chinese manufacturers that could previously be acquired through importers and now officially sell, came into effect in the bends of well-known brands such as Sony or the now defunct LG with more competitive pricing policies.

Europe is one of the key markets, so it seems that Xiaomi’s entry into the plus ranges prime lately will serve to strengthen this position and challenge Samsung thus succeeding a Huawei which claimed to be number one in the world market before the Trumpazo.

Talk about Western Europe separately, things change slightly with Samsung first (37%), Apple second (25%), Xiaomi third (17%), OPPO fourth (4%) and Huawei fifth (3%), although showing exactly the same growth rate, with OPPO at a lightning pace of 197% and Xiaomi signing 89% year-over-year. It looks like Eastern Europe is a bastion of huge success for Xiaomi!

It only remains to see the market trends in the coming months and wait check if Xiaomi is ready to fight for this number 1 that Samsung is keeping jealously for years … Will Lei Jun’s boys and girls be able to complete the assault?

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Related topics: iPhone, Phones, Chinese Phones, Xiaomi