August 2, 2021

BlackBerry is coming back (again) – News

The BlackBerry remains indestructible. Or at least the brand name. Two companies are going to re-launch the iconic smartphone now that the previous manufacturer’s license expires.

OnwardMobility and FIH Mobile, a subsidiary of the Chinese Foxconn, will release a 5G BlackBerry on Android from the first half of 2021.

Details or images about the device itself are not yet available. The makers do confirm that this device will also get a physical keyboard.

OnwardMobility and FIH Mobile jointly license the BlackBerry brand name. The former does the planning and market development, FIH Mobile is responsible for the design and production of the device.

Before the arrival of the iPhone and Android, BlackBerry was a prominent player in the young, then mainly business, smartphone market. The brand focused, among other things, on security, business functions (then mainly integration with the company e-mail server) and a physical keyboard.

But in the years after the arrival of Google and Apple, the brand lost popularity. The company BlackBerry Limited (formerly Research In Motion or RIM) stopped making phones in 2016.

Almost immediately, the brand name was licensed to TCL, which released its own BlackBerry devices in 2017, such as the KEY2. Similar to how HMD Global makes Nokia smartphones today without the Nokia company. But TCL’s license expires at the end of August and the company is not interested in making devices under the brand name. An excellent opportunity for two new players to breathe new life into the once prestigious aircraft.

OnwardMobility and FIH Mobile, a subsidiary of the Chinese Foxconn, will release a 5G BlackBerry on Android from the first half of 2021. There are no details or images about the device itself yet. However, the makers confirm that this device will also receive a physical keyboard. OnwardMobility and FIH Mobile jointly take a license for the BlackBerry brand. The former is responsible for the planning and market development, FIH Mobile is responsible for the design and production of the device. Before the arrival of the iPhone and Android, BlackBerry was a prominent player in the young, then mainly business, smartphone market. The brand focused on security, business functions (then mainly integration with the company e-mail server) and a physical keyboard. But in the years after the arrival of Google and Apple, the brand lost popularity. The company BlackBerry Limited (formerly Research In Motion or RIM) stopped making phones in 2016. Almost immediately, the brand name was licensed to TCL, which released its own BlackBerry devices in 2017, such as the KEY2. Similar to how HMD Global makes Nokia smartphones today without the Nokia company. But TCL’s license expires at the end of August and the company is not interested in making devices under the brand name. An excellent opportunity for two new players to breathe new life into the once prestigious aircraft.

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