business news Activision: the publisher faces an embarrassing problem, despite the announcement of the takeover by Microsoft
In recent months, the news around the American publisher Activision-Blizzard-King has been hectic, whether because of harassment cases within the company or the thunderous announcement of the takeover by the Redmond firm, Microsoft. However, Activision suffers from a damaged image which poses a significant problem to it at the moment that Microsoft will try to erase in the years to come.
- A lack of attractiveness for the publisher
- An exacerbated lack of popularity
A lack of attractiveness for the publisher
The summer soap opera was not taking place in the small skylight this year, but on the side of the American publisher Activision-Blizzard-King because of the numerous harassment cases. The situation has caused a stir in the video game world and far beyond since the state of California has taken an interest in the publisher’s case, going so far as to file a complaint targeting the toxic culture that reigns. within the firm. The allegations against the company have also multiplied in the following months, further damaging the image of the publisher and its president Bobby Kotick.
Regarding the latter, his place in society seemed more and more compromised while he even considered leave one’s seat vacant if he could not solve the firm’s problems. Still in place today, its future remains uncertain following the announcement of the takeover by Microsoft. All this has obviously harmed the aura of the publisher who now shows a lack of attractiveness as he recently confessed.
An exacerbated lack of popularity
At a meeting to draw up the company’s annual report, Activision-Blizzard-King spoke about one of its major concerns: namely, its great difficulty in attracting new employees and new talent, but also in retaining them.. This problematic situation for the publisher was accentuated by various factors in recent months examples: the company cites, for example, labor shortages, increasing competition in recruiting talent, and increasing attrition, or the percentage of employees leaving the company.
We are encountering increased difficulties in attracting and retaining qualified personnel. For example, we observed a significantly higher percentage of turnover in our human resources function in 2021.
In addition, recent corporate litigation, regarding workplace and employee concerns…and related media attention, can be expected to have a negative effect on our ability to attract and retain employees, in addition to having led to work stoppages.
Although it is aware of its current difficulties, the company knows full well that the cases which target it and the bad press from which it suffers will come to aggravate the situation.. Currently, the publisher is questioned about its management of sexual assault, discrimination and harassment of which some employees have allegedly been victims.
Microsoft, once the acquisition has been validated, will have a lot to do to restore the image of the publisher. Be that as it may, the Redmond firm is already busy with some media fallout and the reaction of some investors who have recently stepped up to the plate.
By JinxebWriting jeuxvideo.com
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Activision: the publisher faces an embarrassing problem, despite the announcement of the takeover by Microsoft