July 28, 2021

Microsoft encourages Apple to release iMessage on Windows 11

There is no doubt that the new Windows 11 wins the eye to its competitors either in the field of mobile applications, or in other areas where its competitors are stronger. A very interesting case was the support of Microsoft’s new operating system for Android applications, although not via Play Store. However, Apple was also challenged to participate in this technological mix. According to Satya Nadella, Apple could launch iMessage (Messages app) on Windows.

These and other “needles” were left by the CEO of Microsoft, in an interview, taking advantage of the wave of contestation that is formed around Apple and the wrestling match with Epic Games, where other companies and entities have already got involved. Is Apple interested in this?

Microsoft seduces programmers tax-free

Windows 11 looks like a breath of fresh air compared to the amorphous Windows 10 that was already tired and in need of an evolution. Although structurally this Windows is not a supreme revolution, it is true that it was cut out to be a platform of platforms. This is nothing more than a blink of an eye to its competitors, stronger than Microsoft, in the areas where the world is most interested, that is, in mobility.

So with Windows 11, unveiled yesterday, Microsoft is waving the flag of openness loudly. For example, it will be possible open Android apps downloaded via the Amazon App Store, and Microsoft will allow programmers to include their own commission-free payment system in your applications distributed in the new Microsoft Store (otherwise the commission will be 15% for software and 12% for games, instead of 30% in the Apple App Store), which will not impose any format for your applications.

This move on a complex board of app store fees can be seen as a step forward. However, what Microsoft wants is to bring more programmers to the Windows side, as it has lost this area heavily for some years now.

Another important point to note is the new rate table. That is, Microsoft doesn't have Google's Play Store, but it does have Amazon, its partner. Basically Microsoft is challenging Android developers to bet more on Windows 11, instead of an exclusive Play Store bet that has 30% rates like the Apple Store.

Of course, it's important to explain that Apple has changed this commission rate to 15% for all small developers who earn under $1 million. Google did the same and similarly scaled back with the same policies.

Microsoft criticizes Apple, but wants more from Apple

So if they're small developers, the amount Microsoft is charging, the 15% on software, is equal to what Apple and Google are charging.

Microsoft has always had the opposite view of Apple, but it is true that it has always fallen short of the results obtained by the Cupertino company. However, this new positioning is accentuated with Windows 11. Now the Redmond company wants to communicate that something has changed and that there is news that can "encourage its counterparts to reflect".

In an interview with the Wall Street Journal, Microsoft's CEO defined Windows 11 as “a platform for platform builders”.

We have the possibility of having several stores. We want to have a very good one, but we are open to others.

Satya Nadella did not hesitate to wink at Apple as well:

Whatever Apple wants to do on Windows, be it iTunes, iMessage or whatever, we welcome it.

Apple's messaging service is now strictly for its own products, and an internal message revealed during the recent Apple/Epic Games lawsuit had given us the precise reason: “iMessage on Android would remove a barrier to iPhone user families who give their kids an Android phone. It's exactly the same thing with Windows, but of course, Apple values ​​its enclosed garden.

Microsoft squeezes Apple where it hurts the most

On the App Store and Apple's practices with iOS, this is a point where Satya Nadella takes a stand in line with the wave of contestation.

Although Microsoft is no longer present on mobile, and knowing that in the case of Apple, it still keeps macOS “open” to third-party stores, Microsoft presses where it hurts. This is while Apple is criticized for refusing to open the iPhone to sideloading, Microsoft does not see this practice as being harmful.

Check out the interview, which is very interesting: