Making the cities touched by cruises no longer just tourist destinations, but communities with which to build a shared path to enhance the excellence of the territory and make sustainability and inclusiveness of ways of being and values to be shared. This is how the general manager Mario Zanetti announced the new “Costa Manifesto for a valuable, sustainable and inclusive tourism”: a handbook of good practices expressed in all three pillars of environmental, social and economic sustainability.
“From these concepts as simple as necessary – explained Zanetti during the preview presentation of Costa Firenze, organized today in Savona – we start to build a dialogue with all the stakeholders, in order to work together for the protection of the environment, as well as for the enhancement of local excellences and cultures. But also to build bridges between the latter, the true souls of our country, and the younger generations ”.
A concept that is already being translated into a series of concrete actions. For example with the city of Florence, from whose collaboration the new ship was born, which will make its debut next Sunday with a seven-day itinerary in the western Mediterranean. “In normal times we count on 14 million visitors a year, including the flow of cruise passengers – underlined the mayor of the Tuscan capital, Dario Nardella -. It is therefore clear that in some areas of the city we have a sustainability problem. It is for this reason that together with Costa we have reasoned to build new routes, able to take tourists even to less known places. Because working together on the distribution of flows is a way to support the quality of tourism and give the right image of an important sector such as the cruise industry “.
A new approach that for Costa will not be limited to the city of Florence alone. Precisely in light of these needs, added Zanetti, “we are extending the downtime of the ships on land, in order to allow the organization of longer and more diversified tours, able to go to even less known places but equally deserving of the destinations visited by our cruises “.