Première Vision took the gamble of bringing together nearly 200 exhibitors on June 31 and July 1 at the Grand Palais Ephémère. From the first day at 9:30 am, a long line of visitors had already formed at the gates of this new “Fashion Rendez-vous”, which brought together 2,800 professionals. While waiting for the big comeback of Première Vision Paris, scheduled for September.
“It has something almost unreal, to find yourself again at a show, surrounded by stands”, summed up from the first minutes of this “one shot” the sourcing manager of a large French brand, eyes raised to the vault. bluish color of the Grand Palais Ephémère. The huge wooden marquee, opened by its glass windows on the Ecole Militaire and the Eiffel Tower, has indeed come to underline the almost unexpected aspect of this reunion, in a city which had not hosted a textile fair since September. 2020.
Fabrics, leathers, accessories and textile designs made up the offer of these aisles focused on the fall-winter 2022/23 collections, and populated with 194 stands mainly French and Italian, but also representing Spain, Portugal, Japan, Turkey, Germany, Austria and Bulgaria. Exhibitors who, when they do not follow the appointments, took the opportunity to go and greet their colleagues. “No, because visios are fine for a while!” sums up one of the managers of the Velcorex stand. Same atmosphere on the stands of the European Flax and Hemp Confederation, or the French wool association Tricolor, who took the opportunity to renew contact with their members.
“The attendance, of very high quality, was well distributed between the two days of the show, and if the French buyers were in the majority (87%, editor’s note), internationals, less present than usual in the face of health constraints like us had anticipated it, accounted for a not insignificant part of the visitors “, welcomes the CEO of Première Vision, Gilles Lasbordes. “We were therefore very happy to welcome buyers from Italy, Belgium, Spain, Holland and Germany”.
The crisis is still there. Most exhibitors have not regained their pre-crisis activity levels, and evoke activities that are still slowed down by 20 to 30% depending on the area of activity. “It’s been a long year, but we continue to receive new encouraging positive signals. It’s up to us to have an offer that meets expectations for this takeover,” explains Jean-Laurent Perrin, CEO of Tissages Perrin (Isère).
“Some customers are trying to lower prices, but most want to support their suppliers,” says an Italian weaver, who is surprised at the differences in support received by the industry on either side of the Alps. Two sectors whose representatives are particularly cautious about their prospects for the rest of the year. The specter of the “Variant Delta” is in the minds, even if exhibitors and buyers cross agree that the worst is now behind.
Première Vision now has its eyes on September, with the Made in France trade fair on 8 and 9, which will be held at the Carreau du Temple. Just before the big edition of Première Vision Paris which, absent since February 2020, will be held from September 21 to 23 at the Parc des Expositions de Villepinte. Until then, Digital Denim Week will be held from July 5 to 9, followed by Première Vision New York on July 20 and 21, at Center 415.
All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com