In the shadow of the highly media and eagerly awaited (re) opening of La Samaritaine and in particular its beauty area of 3,000 square meters, Paris has seen the blooming in recent months of places, confidential or a little less, devoted to beauty and to well-being. Among them, La Station, a former The Different Company boutique which combines a range of treatments and perfumes, Au Bain, a space in the La Trésorerie concept store dedicated to the bathroom and in a radically different style, the Carré Opéra Chaussée d ‘pharmacy. Antin from the Pharmabest group which targets Parisians in a hurry. Their objectives are obviously different, but in a context of a pandemic which has changed consumption habits, all of them want to attract local customers in search of healthier beauty.
At 10 rue Ferdinand Duval in Paris, you can now find the concept store La Station by The Different Company. A name that recalls that the place was previously occupied by the former boutique of the perfume house, The Different Company. “It was by watching the incredible explosion in the number of concepts and products for cosmetics and perfumes, that we had the desire to offer a short but precise selection. To get out of the supermarkets of niche perfumes or cosmetics bio “, one indicates on the side of The Different Company.
Lined with an e-shop, La Station therefore offers French brands of organic cosmetics and exceptional perfumes from independent houses. The concept claims an offer of products developed and manufactured in France, components sourced mainly locally and fragrances for some composed of 90% to 100% natural and / or organic raw materials. On the skincare side, we find among others the Avril or Atelier Populaire brands, and versant parfums, Nout or The Different Company.
The store, which thus responds to a desire among consumers to turn to more eco-responsible products, with skincare in mind, also offers a consultation service to find your perfume. The place also has a The Different Company filling station to refill its perfume or a bulk cosmetic dispensing machine from the Cozie skincare brand.
At 11, rue du Château d’eau in the 10th arrondissement of the capital, the Au Bain concept has taken root. This space dedicated to the bathroom offers a selection of twenty brands, including solid cosmetics brands such as The Edinburgh Company, Unbottled, the Swedish Victoria or Ciment Paris. In terms of care, we find the family brand Enfance Paris or Cosmydor.
Au Bain, which occupies the place of a former café, is overseen by La Trésorerie. A concept that is part of the heritage of haberdashery and general stores and which offers everyday objects and products but with a certain aesthetic.
The place, which combines the world of dining, decoration and even cooking, previously offered a small beauty offer, which now blossoms in a larger and more dedicated space. In front of Au Bain, there is also a Suite, a space devoted to furniture.
Far from the intimate neighborhood concept store, the Carré Opéra Chaussée d’Antin pharmacy of the Pharmabest group, located at 52-54 rue de la Chaussée d’Antin, in the 9th arrondissement, now covers 700 square meters. The place has undergone eight months of work to double its surface and accommodate sixty new brands very focused on beauty.
With its new spaces dedicated to make-up, a bulk hygiene offer or even “Do it yourself”, the place wants to win over a local clientele, particularly offices, especially since tourists have not yet returned.
On the supply side, unlike its big sister Forum des Halles, the place relies mainly on premium and niche brands such as Minimalist or Antipodes or pharmacy exclusives such as La Crème Libre, Horace and B.glen. Organic and natural cosmetics are obviously present with Avril, Saeve, Korres, Apivita, Respire or even Dr Hauschka.
The Carré Opéra Chaussée d’Antin pharmacy, which expects 1,500 visitors every day and a turnover of 30 million euros within five years, also has a beauty bar to test make-up or a treatment room to allow brands to bring their highlights to life. Another novelty, 37 lockers have been installed inside to easily retrieve the controls on clic & collect.
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