July 29, 2021

The new era of Schiaparelli

Schiaparelli is one of the oldest and most traditional fashion brands in activity and has had a great time. In 2020, the 130 of its creator, Elsa Schiaparelli, who throughout her life was better known as the “Chanel’s rival”, was celebrated, but the brand is MUCH more than that.

Elsa basically invented the hot pink color, and if you have a good memory you’ll remember, you know that pink Nars lipstick that the blogger here loves and always talked about? Yes, Schiap was a tribute to the brand that has also always been known for its boldness, intense and deep relationship with surrealism and works of art in the form of clothing.

Now why am I talking about the Italian stylist, who lived in NY, and created her creative base in Paris? His legacy is more alive than ever and it’s all thanks to him: Daniel Rosberry, the 32-year-old Texan stylist has been reinventing not only Schiap, but haute couture as a whole.

When you think of couture, right away comes to mind the delicate, feminine and embroidered dresses of Elie Saab or Dior, right? But Schiaparelli is just the opposite of that and it is this irreverence and boldness that has drawn attention and made us sigh in such difficult times.

In its flirtation with surrealism, the brand always sought symbols and striking figures that accompanied the collections, such as lobster prints, rib bones and even body parts, such as eyes, nails, hands and feet, seen in a playful and unusual.

And it is in this symbolism that Daniel has been clinging and still bringing a dose of freshness to the brand. This week the haute couture week is going on and your new collection has caused a stir.

At the same time you see all this boldness and conceptuality, many impressive dresses that we hope that women like Lady Gaga, Cate Blanchett, Beyoncé or Ashley Graham will wear soon (just to name some famous who used the brand recently).

For those who see fashion as something playful, disruptive and part of a dream, it’s worth following and sighing more for the brand. The photos in this post are only from the last collection and that we will see in practice very soon.