The times change, the forms also. The pandemic came to overturn the formulas installed for decades and the MET Gala del 2021 will not be the exception. The event that everyone wants to attend, this time will be a little different. And it is not enough just to be “famous” to show off on the red carpet, but this time Anna Wintour will put under magnifying glass the number of followers your guests have on social media. Yes, we have officially given way to the era of influencers; a word that still makes noise to many but that is gaining more and more ground in terms of fashion and marketing. And let’s not forget that Instagram is the main sponsor of the evening.
This year, the gala will revolve around the theme “In America”, a tribute to American fashion from the 18th century to the present. “We have wanted, in a very conscious way, to turn this event into a celebration of the American fashion community that has suffered so much during the pandemic,” it said. Andrew Bolton artistic curator of the Costume Institute.
And apparently they took it very seriously: from the organization they thought that an event of such magnitude has to have much more scope than ever. And is that since it could not have been done in person in 2020 (there was a virtual one), the truth is that this delivery is expected to be legendary. And what better way to make the content generated in it go viral exponentially? The answer naturally comes from the influencers; but not the classics, but the new figures that are emerging and that will conquer future generations.
The decision generated a stir among some who They question the exclusivity of the MET Gala 2021 by admitting the attendance of these new native characters from social networks. Derek Blasberg, director of fashion and beauty collaborations at YouTube, explained why he considers the positioning of his stars at the MET gala important: “Sometimes fashion is hesitant to welcome new ideas, especially in the tech space, but it has become undeniable that what these people are doing for fashion is incredible. “
It should be noted that in the past, the video platform had its own guest table and this year its exclusivity will already be part of the past because it will not be the only social network that will get seats for its star personalities. The novelty is that Instagram will be one of the main sponsors of this party; and of course you will have your VIP guests.
The sponsorship of the social network is not a mere coincidence: the “MET” hashtag on Instagram has more than 21 million publications. Museum-sponsored events and exhibitions have also been gaining ground, especially as museums are struggling to recoup financial losses after a year and a half of the pandemic.
In early 2020, the MET anticipated a loss of $ 150 million, temporarily closed its three locations, considered removing pieces from its permanent collections to raise maintenance funds, laid off about 80 employees and announced executive pay cuts that reached 20 percent.
Who are the new influencers of the MET Gala 2021 that you should not lose sight of
Undoubtedly this year the Gala will be led by the youngest; Anna Wintour knows that in order to continue her reign, she has to attract the newest public and not the stiff previous generations that are already beginning to lose their validity. And the hosts of this installment perfectly reflect this decision of the Vogue editor: Timothée Chalamet, Billie Eilish, Amanda Gorman y Naomi Osaka, will be the exponents who will officiate as hosts the night of September 13.
Addison Rae, Lil Huddy and Charli and Dixie D’Amelio are some of the Gen Z favorites featured on the VIP lists and are expected to make their appearances with other viral figures such as Olivia Rodrigo, Lil Nas X and the youtuber Emma Chamberlain.
As for TikTok “stars”, they are expected to be James Charles, Jeffree Star, Liza Koshy, Nikita Dragun, Noah Beck, Loren Grey Bretman Rock and Nikkie Tutorials.
But this list wouldn’t be complete without “la creme de la creme”: Jared Summer, zendaya, Kim Kardashian, Kylie y Kendall Jenner, Gigi, Bella Hadid, Harry Styles and Rosalía are some of the names that you expect to see parade on the red carpet.
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MET Gala 2021: who are the new and influential guests that you should not miss