Yes, you read it correctly, the ‘Primabuela Sound’. The Lleida Geriatric Center opens this Wednesday the first music festival designed for the elderly organized by the El Bandarra company, dedicated to the sale of vermouth.
Raphael, Nina Simone, Rocío Dúrcal, Manolo Escobar, Rocío Jurado … The promoters of the festival have reported this Wednesday that their objective is that the users of the residence can dance to the rhythm of “their favorite songs”, taking advantage of the fact that most of them already they have the complete schedule of the covid vaccine. A coexistence group made up of 20 people who already has two doses of the vaccine will participate in the festival.
We are very feeling good because today the # PrimabuelaSound21 for the great age in the Resi CGLleida🤟🏽
👉 exclusive for 20 users of the same coexistence group
👉use of masks and safety measures for staff
👉TARs to all members
👉mucho feeling good 💃🏽
– Lleida Geriatric Center (@CentreLleida) June 16, 2021
The head of marketing for El Bandarra, Albert Virgili, explains that during the filming of an advertisement they verified “that grandmothers are forces of nature with much to tell” and they were clear that they did not want to leave it alone in an advertisement.
In this sense, when the Lleida Geriatric Center contacted them to collaborate, they did not think about it “for a second.” Carol Mitjana, director of the nursing home, has commented on To be that the residence had long been proposing different initiatives to carry out with their elders and finally they have launched with the ‘Primabuela Sound’.
After the festival in Lleida, El Bandarra plans to hold concerts in residences and day centers to “show that grandmothers are a role model”