Rock star Billy Idol participated this Thursday, February 27, 2020 in the presentation of a environmental campaign in New York that aims to reduce the number of vehicles that, despite not being running, remain with the engine running and therefore they pollute unnecessarily.
The initiative, entitled ‘Billy is never idle, and you shouldn’t either’ (Billy Never Idles, Neither Should You), is promoted by the City Council of New York, and asks New Yorkers to report drivers They do not turn off the engine when stopped.
“Like many New Yorkers, I am concerned when I see cars and trucks stopped while polluting our neighborhoods,” said the winner of three Grammy awards at a press conference.
“The citizens of New York are the most workers and passionate that I have seen in the world, and I hope they will join me in turning off their engines, “he added.
Next to Idol was the Mayor of the metropolis, Bill de Blasio, who said that this practice of the drivers “It chokes our air, damages the environment and is bad for New Yorkers.”
“We are sending a message loud and clear with a Rebel Scream,” said the politician in reference to the famous Idle song, Rebell Yell. “Turn off your engines or pay the consequences.”
In the Bell, implemented despite the fact that staying with the engine running is illegal in New York since 1972, it is noted that residents who report people who do not comply with the rule will take a portion of the fine imposed.
The slogan ‘Billy Never Idles, Neither Should You’ will be printed on posters, t-shirts and other promotional material as part of a campaign by advertising in which USD 1 million has been invested, which will also be extended to television networks, radio stations, taxis and social networks.