Mods: The quintessential British youth subculture
The mod movement was born in the late fifties in the United Kingdom and lived its best time in the early sixties, the origin of its name is derived from the word modernist. The first boys of this type came from families dedicated to the tailoring business (hence the all-important detail of tailor-made suits) and thanks to this they had access to the Italian fashion of the moment, but little by little they began to appear. mods of all socioeconomic levels.
¡We are the mods!
Its main characteristics are dressing well, riding Vespa or Lambretta scooters, listening to genres such as mod rock, soul, modern jazz and ska, interest in pop art and literature; the drug of choice used to be amphetamines, which they used to consume in order not to stop dancing in the clubs where they met and their rivals the rockers.
Bands like The Who, The Kinks, The Small Faces, The Rolling Stones And till The Beatles In the beginning they were mods and even became banners of this subculture, during that period before becoming famous many rockers such as David Bowie, Marc Bolan, Gary Glitter, Rod Stewart they were drawn to this style.
As we have already mentioned, their clothing is essential and in addition to the tailored suit, brands such as Fred Perry, Ben Sherman, Merc, Penguin are their favorites, but their star garment is the parka, a green jacket of military origin and another as well. essential is the harrington jacket. All this kind of clothing was acquired in Carnaby Street, because there were the stores of these brands.
Its popularity fell almost completely in the mid-sixties and that gave rise to the skinheads, who took aesthetic and musical elements of the mods but focused on the pride of the working class because they were workers in most cases.
AAlthough with the rise of punk in 1977 there was a mod revival in which bands like The Jam Y The Lambrettas. From there the movement took a second wind thanks to them and the film Quadrophenia, inspired by an album by The Who (about which we will talk on another occasion because it is inspired by a real mod and that accidentally died), thanks to this it achieved an expansion to other parts of the world such as the United States and Spain, precisely in this country there was a great boom in the eighties with projects like Brighton 64, The Negatives, The Kangaroos, The Elegant and in the subsequent decade with The Crushes.
In the United Kingdom they still exist, of course, they are no longer hordes as before but they still exist and they meet at events in London or Brighton, in British music publications such as the Uncut Magazine It is common to see ads for mod clothing stores. Not for nothing musicians like the brothers Liam Y Noel Gallagher they wear parkas, they have certain nods towards the aesthetics of movement. Another who also flirted this roll is Miles Kane, the singer during his first solo stage showed certain sixties musical influences and not to mention his look. In addition to having collaborated on collections for the Fred Perry brand. About these British artists, Alex Cooper, former singer of The Crushes and an expert in this subculture, he tells me about it “Yes, of course, mod influences have without a doubt but I don’t think they were mods, I mean, part of the mod scene. No English friend ever told me they saw Miles Kane O Liam at a party or a rally. But, well, it doesn’t matter a bit, right? They have very cool songs and a certain ‘aftertaste’ of all that … “
Are there mods in Mexico? Of course! The scene is young and small. In fact, until a couple of years ago the festival was organized Chewing Gum Weekend where you could enjoy good music, as well as a rally scooter. During the sixties groups such as The Yaki they reminded a bit of the Kinks and an unknown set called The Mods, who launched a single in 1967 and Los Loud Jets They appear dressed as mods on the cover of their EP A goodbye 1968. That suggests that perhaps there were some and they were wealthy young people who could be aware of what was happening in London.