Diversity and inclusiveness. Two values that the firm Victoria’s Secret He wants his new identity to prevail in one after the economic crisis that he has assumed for a couple of years (his last show was in 2018). As part of its strategy, the lingerie company has announced the signing of seven women, including actress Priyanka Chopra, that they pretend revamping the classic concept of ‘angel’ (I end up with the one known to the company’s ambassadors). Posing with the lingerie creations of this label will not be their objective, but rather to show that new era in which they will become spokespersons through different activities. “We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary members, their backgrounds, interests and unique passions will collaborate with us to create revolutionary product collections, engaging and inspiring content, new internal partner programs and support for vital causes for women, “they said in a statement.
–Victoria’s Secret’s drastic (and applauded) turnaround
Seven women, seven personalities
“I am very excited that new clients, and that those who have always been Victoria’s Secret clients, feel represented and like the usual“Priyanka Chopra commented in front of this signing.” Very often I felt on the outside looking at a brand in the beauty and fashion industry and I am delighted to create a space that sees the true spectrum of all women“, he comments American footballer Megan Rapinoe (‘Pinoe’), another of those chosen to be part of this new platform, in which we also find journalist Amanda de Cadenet already acrobatic ski star Eileen Gu.
–Adriana Lima’s tears make history at the Victoria’s Secret fashion show
–Helena Christensen and Daniela Pestova are ‘angels’ again 2 decades later
This group of seven women is completed by three supermodels. On the one hand, we find the Sudanese catwalk revolution, Adut Akech, who achieved make fashion history in 2018. Since that year and with earning the trust of great designers, such as the late Karl Lagerfeld, has not stopped working and being a benchmark for diversity on the catwalks. Successful career such as that of Paloma Elsesser, who has shown that beauty canons do not understand pre-established measures and whom we can already see in the lingerie firm’s campaigns. In the same way, also we have been able to see her pose with the brand’s creations to Valentina Sampaio, who takes a further step in his relationship with this label through this project. “A powerful global platform. Victoria’s Secret is committed to opening these doors to trans women like me, celebrating, encouraging and defending all women,” announces the Brazilian.
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Priyanka Chopra signs for Victoria’s Secret and renews the concept of ‘angel’