Helbiz, an American company among the global leaders in micro-mobility and leader in Italy, presented the new project to the press Helbiz Live. An exceptional location in the heart of Milan, the Bulgari hotel, to remove the veil from a truly revolutionary proposal for football fans who love Serie B. And a beautiful one like the former miss Italy, Carolina Stramare, to do as godmother.
The President of the Serie B League, Mauro Balata (in the audience also the Monza CEO Adriano Galliani and the Como coach, Giacomo Gattuso) baptized this new project: Helbiz Live announced the debut with the broadcast of the entire Serie B Championship for the next 3 seasons: 20 Clubs and up to 390 games per season between regular season, playout and playoff.
A service THERE usable through smartphones, tablets, PCs, smart TVs, which uses cutting edge technologies and consolidated infrastructures, in order to guarantee the highest quality standards. Helbiz Live launches an innovative offer on the market, which links the world of football, and entertainment in general, to that of micro-mobility, thanks to the Subscription + Cashback formula for mobility.
OFFERS AND PRICES
In fact, for the first time a system of this type is introduced in the panorama of the use of online content. In operation it is simple: against a monthly cost of € 5.99 per month for the complete view of the campionato Series B, € 4 will be returned to the customer as a credit to be used for Helbiz’s micro-mobility. The same mechanism is valid for the season ticket for the entire season of Helbiz Live and the Serie B Championship: with a subscription of € 49.99 per year there is a Cashback € 30 in Helbiz micro-mobility credit.
Helbiz Live presents itself to the market with an extremely competitive and convenient subscription formula for the customer, with a unique proposal in the Italian panorama and beyond. Furthermore, for customers who already own or will subscribe to a monthly Helbiz Unlimited subscription, which provides for the unlimited use of Helbiz vehicles at a cost of € 39.99, the use of Helbiz Live is included in the subscription at no additional cost.
MISS ITALIA AS AN EXCEPTIONAL MOTHER
The launch event was also an opportunity to present the face and host of Helbiz Live, Carolina Stramare, Miss Italy 2019 winner of the 80th edition. Born in 1999, Carolina was born in Genoa and grew up in Vigevano, attended the Academy of Fine Arts in Sanremo, began working as a model at the age of 17 and took part in various beauty contests, including that of Miss Italy who crowns her in 2019. Carolina works as a model for several multinationals in Europe and Asia creating global campaigns. She collaborated with numerous brands such as Paul Marciano and Philipp Plein, and became one of the Guess supermodels in a short time.
Her simple style, together with a breezy and outgoing character, make Carolina one of the most loved by the public even on social networks where she works as an Influencer. Carolina is modern, friendly, a lover of technology and a “green” lifestyle, a great sport lover.
Each week Carolina will lead subscribers to Helbiz Live through the days of the Championship and the development of the season, offering all fans a dynamic and funny story and regularly involving the protagonists of a Championship always full of surprises.
Matteo Mammì, CEO of Helbiz Media – who has over 20 years of experience as a Senior Executive in the media, sports and telecommunications sectors – during themeeting with the press declared: “I am proud to launch this new project that combines entertainment and micro-mobility in an innovative combination. Helbiz Live aims to offer greater value to customers of the Helbiz system and at the same time to attract new users by discovering the micro-mobility services that are changing the way people move around cities. Our proposal for subscriptions to TV services linked to a Cashback with mobility credit is an idea that will bring great benefits to our customers. Furthermore, the enthusiasm that Carolina Stramare showed for this project impressed us a lot, so much so that we have no doubt in wanting her in our team as host and face of Helbiz Live. I strongly believe in “vertical” content offers (such as the Serie B Championship) offered at an affordable cost and with an easy and immediate use: I am convinced that the evolution of the market and of entertainment consumption passes through this dynamic “.
Helbiz was the first company to have intercepted electric micro-mobility in Italy, combining a concrete benefit for the customer, for administrations and for the environment, which has allowed for solid expansion. With over 20% share, Helbiz is the leader in the Italian market and in Europe it continues to expand and hire local staff to manage its operations. Helbiz, a consolidated and at the same time extremely dynamic reality, is reinventing the micro-mobility sector, opening up in recent months to new business lines and important collaborations, such as the partnership with Pininfarina and that with Leasys, or the launch of the innovative Helbiz Kitchen business line in Milan.
In addition, in a few weeks, it will be the first micro-mobility sharing company in the world to go public on the NASDAQ in New York. Helbiz’s goal is to involve the customer more and more, providing him with an app from which to have access to a series of increasingly broad services and contents, ranging from micro-mobility to the use of online content up to food. delivery.
Therefore, the customer Helbiz always at the center, a fixed thought of the Helbiz company philosophy, which pushes towards continuous innovation and improvement of the services offered, to guarantee users a better everyday life and numerous options to enjoy free time.
Last updated: Monday 5 July 2021, 15:28
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