Some see Antarctica as ‘last chance’ vacation spot; for others, it’s a backdrop
Journal Reference: Daniela Cajiao, Yu-Fai Leung, Lincoln R. Larson, Pablo Tejedo, Javier Benayas. Tourists’ motivations, learning, and trip satisfaction facilitate pro-environmental outcomes of the Antarctic tourist experience. Journal of Outdoor Recreation and Tourism, 2022; 37: 100454 DOI: 10.1016/j.jort.2021.100454 The finding raises questions about the effectiveness of the conservation appeals and educational efforts for this emerging … Read more